Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems
English | 2022 | ISBN: 3030897699 | 165 Pages | PDF | 3.21 MB
This book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior.