Key Features
Apply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce store
Discover a checklist of nearly 300 must-do activities to ensure that no task is overlooked
Integrate Drupal with other third-party marketing applications and systems
Book Description
Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.
Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.
By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
What you will learn
Explore the most successful digital marketing techniques
Create your digital marketing plan with the help of Drupal's digital marketing checklist
Set up, manage, and administer all the marketing components of a Drupal website
Discover how to increase the traffic to your Drupal website
Develop and implement an e-commerce marketing strategy for your Drupal Commerce store
Manage your daily marketing activities using Drupal
Get started with customizing your consumers' digital ex