Book Description Covering pork, beef, and lamb, Whole Beast Butchery is the first visual manual to teach what the newly fashionable butchers already know all the cuts on a hog, lamb, and steer, where they come from, what they look like in whole and how they come off the animal into large 'primal' cuts and get broken down into individual cuts (common and popular boutique cuts). Includes a primer on tools, techniques, handling, and resources for buying partial or whole animals direct, plus 15 master recipes for key cuts and charts for scaling recipes up/down based on poundage and guest number. In addition to the book, we are publishing iPhone/iPad apps for each animal, with an hour of instructional video in each app, as well as an ebook app version for iPad. With this publishing program, the user can learn the material in multiple ways: through photo stills with easy-to-follow captions, through live videos, and through the integration of both (the ebook app).