Selling Beauty Cosmetics, Commerce, and French Society, 1750-1830 by Morag Martin | 3.52 MB
English | 239 Pages

Title: Selling Beauty
Author: Morag Martin
Year: 2009

Description:
An "enjoyable" history of the French cosmetic industry and the evolution of beauty standards and commercial culture during a revolutionary era (European History Quarterly). >As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style. Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Morag Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against the use of cosmetics from a variety of voices, and examines how producers and retailers responded to quickly evolving fashions.
Martin shows that the survival of the industry depended on its ability to find customers among the emerging working and middle classes. But the newfound...

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