A focus on using statistical methods to analyse and interpret results to make data-informed business decisions
Statistics is essential for all business majors, and Business Statistics: A First Course helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by the principles set forth by major statistical and business science associations (ASA and DSI), plus the authors' diverse experiences, the 8th Edition, Global Edition, continues to innovate and improve the way this course is taught to all students. With new examples, case scenarios, and problems, the text continues its tradition of focusing on the interpretation of results, evaluation of assumptions, and discussion of next steps that lead to data-informed decision making. The authors feel that this approach, rather than a focus on manual calculations, better serves students in their future careers. This brief offering, created to fit the needs of a one-semester course, is part of the established Berenson/Levine series.