* Actionable points through examples
* Over 100 pages of tricks, formulas that world-class copywriters have used.
* Additional resources available, digitally airdropped from time to time!
Whether this is your 1st or 299th book read on copywriting, we're attempting to make this suffice as your last.
This is because we have taken the time to amass insights that include research-backed information that would have done most of the legwork for those interested in getting into this craft and excelling in it. The material presented in this book has been written in an execution-based, get-it-done style.
If you are an agency copywriter, freelancer on FIVRR, or an entrepreneur, this is the book that you want to meditate on and turn to for ideas when you are stuck. Right at the get-go, you can expect application-ready insights that go along with things that you will need to do, brainstorm on, and practice, so that the magic that we seek to impart gels together.
- Contents -

Thou shalt dos (plus 'how to rebel')

Working magic in your headlines

Overcoming biases

8 (Fervent) steps to increase followers

Email copywriting

The 5 Lacks of Copy

Improving sales conversions

40 darn good CTAs

Business writing

Blogging and content writing

Case copywriting

Includes *BONUS CONTENT*

Creating Personas

Readership: Copywriters, Creative Directors, Art Directors, Suits (if they are still called suits), students and lecturers in communications studies. Having copywriting issues and need help with them? Connect with our team at [email protected].
This book is published by SYL+JAS Bureau (www.sylnjas.com/bureau), the thought leadership/publishing arm of global design/communications house SYL+JAS (www.sylnjas.com).
BIC:
KJSA - Advertising
BISAC:
BUS002000 BUSINESS & ECONOMICS / Advertising & Promotion
BUS043060 BUSINESS & ECONOMICS / Marketing / Research
BUS043000 BUSINESS & ECONOMICS / Marketing / General