A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees.Brand Identity Essentials,a classic design referencenow updated and expanded, laysa foundation for brand building, illustrating the construction of strong brands throughexamples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, LogoLifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new,revised edition expands each of the categories, descriptions, andselections of images, and incorporatesemergent themes in digital designand delivery thathave developed since the book first appeared.
Brand Identity Essentialsis amust-have referencefor budding design professionals and established designers alike.