Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This title is an essential guide for business to expand their goods, services, process and IP's into the global market.
Global Innovation offers encouragement to innovators, advice on essential preparation for exporters and export strategy including a five-point approach to identifying priority markets. The book is spilt into three parts:
Part One: ENCOURAGING INNOVATORS
Part Two: PREPARING TO EXPORT
Part Three: ADDRESSING TARGET MARKETS
The book also includes details of priority markets for export such as United States, France, Japan, Germany, China and more. With a Foreword by Chris Southworth, Secretary General, ICC United Kingdom and contribution from key industry experts this is an indispensable guide for business to expand their goods, services, process and IP's into the global market.