The global economy heavily relies on the tourist sector, which is characterized by continuous technological innovation. To maintain competitiveness, the travel and tourism industry must adopt cutting-edge tactics for enhanced business efficiency, expense control, and a sustained competitive advantage. Technology facilitates real-time problem-solving, leading to increased customer satisfaction, while personalization of customer experiences is made possible through innovative solutions. Additionally, technology aids in reducing costs and streamlining processes across various departments within the sector, contributing to overall business success.