The author revisits the roles of the typical new media user that has changed from that of a passive "audience member" to a basic unit of the network itself, acting as both a node in the communication network, social network, and service network and also a link between the three. In viewing users as nodes functioning in communication networks and social networks, this volume unravels the new landscapes of communication of the new media era and the consequent profound changes in social relationships, interpersonal connection modes and different methods of interaction. In terms of their role in service networks resting upon the network economy, new media users not only are consumers with personalized needs, but also serve as service guides, resource contributors, and even major productive forces.
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