Illustrated by an in-depth analysis of waste reduction, reuse and recycling behaviour in Exeter, Devon, this volume questions these assumptions. It not only provides a fresh examination of the previous (mainly US-focused) research into the underlying determinants of waste management behaviour from a geographical perspective, but also develops a new theoretical model based on the Theory of Reasoned Action. Linking three broad categories: environmental values, situational characteristics and psychological factors, the book provides a timely evaluation of research on household waste management, develops an original analytical model and demonstrates the utility and importance of focusing on individual attitudes.