Free Download Innovation and Internationalization of Small and Medium Enterprises: A Crossroads Perspective (Business and Innovation) by Manon Enjolras, Mauricio Camargo, Christophe Schmitt
English | April 13, 2022 | ISBN: 2807618200 | 218 pages | MOBI | 4.73 Mb
Nowadays, globalization as well as the successive economic, political and health crises have changed the rules of the game in terms of competitiveness for companies. In this context, SMEs perhaps more than others are forced to face several upheavals to secure their activities and guarantee their survival. While SMEs have well-known weaknesses linked to their resources, they also have many assets that enable them to constantly renew themselves. Flexibility, responsiveness and resilience are therefore the watchwords to create new opportunities to grow, innovate, and position themselves on international markets. But how do they call into question the dynamics, approaches, and strategies for evolving in the international market? What role does innovation play in pursuing these changes?