The proposed framework uses a particularly fruitful theoretical model for this inquiry known as the "uncanny valley"-a fictitious schema developed in 1970 by Japanese roboticist Masahiro Mori. According to Mori, artificial beings or animated dolls become more eerie to us the more "humanlike" they appear. The model's utility requires distinguishing between visual media and real life, but in general, it suggests that there is a fundamental incommensurability between people and artificial beings that cannot be ignored. This necessitates that all-too realistic representations as well as fictional encounters with artificial beings do not transgress certain limits. According to Mori, it is an ethical imperative of their design that they evidence a certain degree of dissimilarity with people. This notion seems especially applicable to artistic projects in which animated dolls or robots make explicit their "doll-ness" or "robot-ness" and thus inscribe a moment of reflexivity into the relations they establish.
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