Digital transformation marks a rethinking of how an organization uses technology, people, and processes in pursuit of new business models and new revenue streams, driven by changes in customer expectations around products and services.
For many enterprises that build traditional goods, this means building digital products, such as a mobile applications or an ecommerce platform. To do so, they must use and integrate digital technologies.
The pace of change is increasing. Organizations need to adapt or risk disappearing under innovators entrance in the market. With new digital technologies growing in an exponential rate in the last few decades, organizations are facing even more complex contexts. Managers are now pressed to take efficient decisions.
This book provides a reference manual to assist professionals and academics on further insights regarding: the impact of digital technologies in business, how to implement digital technologies, solutions for specific digital technologies barriers, and much more.
This book covers research methods such as Systematic Literature Review (SLR) or Multifocal Literature Review (MLR), case studies, experiments, survey, Design Science Research using quantitative and qualitative approaches.
[/b]