Free Download Multisensory Design of Retail Environments: Vision, Sound, and Scent
English | 2023 | ISBN: 3658412410 | 135 Pages | PDF EPUB (True) | 7 MB
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.