Cornelissen J Corporate Communication A Guide to Theory and Practice 6ed 2020 | 4.25 MB
English | 406 Pages

Title: Corporate Communication. Sixth Edition
Author: Joep Cornelissen
Year: 2020

Description:
The Sixth Edition of  Corporate Communication: A Guide to Theory and Practice  continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

• A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media.
  
• Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  
• New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
  

Corporate Communication  is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

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