Bestselling author and world-renowned speaker Brian Tracy teaches listeners how to become influential. A person will only move, change, take an action of any kind, or be influenced if they feel that they are going to be better off afterwards. While influential people come from all income levels, races, genders, backgrounds, and personality styles they do share 10 unique qualities in common: Great communicators, Sincere, Goal-oriented, Well-informed, Well-prepared, They love people more than gadgets, Great integrity, Well-mannered, Great Attitude, They persevere in the face of difficulty.