Rooted in empirical research, it analyses three hundred narratives drawn from the audiences of four Farsi Christian satellite television channels between 2010 and 2015, investigating their conversion to Christianity through that medium. The research examines factors that influenced both their interpretations of, and negotiations with, the religious media message, and their process of changing, adding to or modifying their belief system, including their understanding of religious conversion. Drawing on Reception Theory, the book investigates the negotiations between meaning making and mediation and the process of faith transformation against the background of the sociology of religion and culture in contemporary Iran.
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