Financial experts have become ubiquitous on television, radio, and social media. They provide investment advice, interpret market movements, and explain the implications of political events, wielding a great deal of power and influence through their media presence. How do these experts acquire their authority, and what makes displays of financial expertise persuasive to their audiences?
Alex Preda provides an ethnographic exploration of how financial expertise is performed and produced in the media, analyzing its features and how audiences react to it. He examines how analysts, anchors, and producers collaborate in manufacturing financial talk that circulates around the world. Preda emphasizes the significance of talk-as opposed to the written word-in finance, as the fabric of many transactions and a means of capturing capital. Analysts and media figures understand financial talk as requiring a skill set distinct from conducting research or representing facts....