Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the casefor students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.
New to the second edition are:
- 27 new case studies, including coverage of social media and social responsibility elements
- New chapters on corporate social responsibility (CSR) and activism
- End-of-chapter exercises
- Embedded hyperlinks in eBook
- Fully enhanced companion website thatincludes:
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- Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides
- Student resources: Quizzes, Glossary, Case Supplements