I The People: The Rhetoric of Conservative Populism in the United States examines a variety of texts-ranging from speeches and campaign advertisements to news reports and political pamphlets-to outline the populist character of conservatism in the United States. Paul Elliott Johnson focuses on key inflection points in the development of populist conservatism, including its manifestation in the racially charged presidential election of 1964, its consolidation at the height of Ronald Reagan's reelection campaign in 1984, and its character in successive moments that saw its fortunes wax and wane, including 1994, the Obama era, and the rise of Donald J. Trump. theorizing conservative populism as a rhetorical form, Johnson advances scholarship about populism away from a binary ideological framework while offering a useful lens for contextualizing scholarship on American conservatism.
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