A variety of research areas within rhetorical studies-including everyday and public rhetorics, space and place-based work, material and ecological approaches, environmental communication, technical communication, and critical and participatory action research, among others-have increasingly called for ethnographic fieldwork that grounds the study of rhetoric within the contexts of its use and circulation. Employing field methods more commonly used by ethnographers allows researchers to capture rhetoric in action and to observe the dynamic circumstances that shape persuasion in ordinary life.
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