In recent years, the study of the conceptualization of time has seen a considerable growth, providing a basis for exploring the cognitive foundation of metaphor. But if metaphorical representations of time are established in the cognitive system, how are they manipulated when humans are engaged in creative expression? This is the question that the present volume addresses, on the assumption that by interrogating creativity, new insights into our understanding of time may be gained. Our view of creativity, which informs the ten chapters that compose this volume, endorses not only the extraordinary instances found in poetry and the arts (cinema, music, graphic novels, etc.), but also its more 'mundane', everyday manifestations that appear in ordinary language use, political discourse, or TV news. Spanning across modalities (verbal, pictorial, auditory, and gestural), the exemplary expressions herein are intended to reflect the richness and diversity vis-à-vis the creativity of time representations while also pointing to the common underpinnings that motivate and constrain creativity.