How to build a successful email marketing program in 2021 and beyond!
Introduction
Email marketing is one of the oldest strategies. The fact that it managed to remain so popular over the years can be attributed to its simplicity. It's one of the easiest and most effective ways to connect with your leads. More than 70% of global marketers view email marketing as an excellent marketing channel. In fact, according to email marketing statistics, email marketers claim that email marketing can give them a return on investment of as high as $44 for every dollar that you spend on it.
However, not everyone who starts using email marketing can hope to achieve those numbers right away. You first need to fine tune your email marketing strategy and processes to reach a point where you start getting a good ROI. That's why we've come up with this ultimate email marketing guide for beginners to help you get started on your path to email marketing success.
Creating compelling email marketing campaigns under a deadline requires a balance of strategy and execution. But striking that sweet spot isn't just a guessing game, and there's a lot within your control to put your best email forward.
Our Email Marketing For Beginner's Guide covers everything you need to know to get started with email marketing, including:Aligning with stakeholders on goals for your email marketing campaignsSetting up simple and easy-to-edit email designsWriting, editing, and formatting email copyEnsuring you've set up unsubscribe groupsDeciding the optimal send time for your email marketing campaignsMeasuring recipient engagement and other important metrics
Learning how to create successful email marketing campaigns might seem like a lot of steps to remember, however, once you get more comfortable with the process and workflow, each of your next email marketing campaigns will come more naturally.