Deliver Bad News for Business: 48-Hour Crisis Public Relations by J. A. Rees
English | 2022 | ISBN: N/A | ASIN: B0BNW6RVQM | 112 pages | EPUB | 0.57 Mb
This book provides business leaders with first-hand insight on how to plan for a bad news PR cycle. In the fast-paced world of social media, it is imperative to respond to any crisis within the first 48-hours before Twitter, Reddit, and Tiktok spiral. Having secured thousands of media stories in TV, print, radio, podcasts, and influencer posts for clients, getting a response on the record is critical for reputation management. To get it right, this book covers communications prompts and questions to guide any PR professional to move through crafting a solid first response to a crisis.