'Standing on the shoulders of giants'
This is THE book for anyone coming into Letting Agency for the first or second time.
If you would like to follow a pathway to becoming a 'World Class Letting Agent, Top Producer and Expert Closer' this may be the book for you.
This is the 'other side' of being a letting agent. Procedures and systems, tactics and strategies to operate in this domain and optimise your performance. Be professional, not nice. Learn to feel good with every communication, transaction and achievement.
I've lost count the number of times landlord and tenants have told me, 'you're very different to all the other agents' you've made this whole process a pleasure and know exactly what you are doing!
So in this book each chapter considers a key area of letting agency...
Letting Agent Pre-eminence
First impressions
Tonality & body language
Every lets the same (straight line letting)
Qualifying the landlord
The Take on / listing appointment
Qualifying the tenant
Show & Let
The maintenance viewpoint shift
Tenancy question re-frame
Lead generation
Scaling and the 3 'secrets'
Goal log, motivation and planning
So if you want to learn letting, sales and psychology and get the most out of being an agent then this book will light the way for your transformation. You'll be empowered to change your whole letting approach and 'SHINE'
I'm a dedicated letting agent 'addicted to letting'
This is my way...