ISE EBOOK ONLINE ACCESS FOR ESSENTIALS OF CORPORATE FINANCE
by Stephen Ross;Randolph Westerfield;Bradford Jordan;
English | 2023 | ISBN: 1265103518, 1264101570 | 689 pages | True PDF EPUB | 31.39 MB
Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed conversational style that invites the students to join in the learning process rather than being a passive information absorber.Essentials has three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn't lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker and we stress the need for managerial input and judgment.