The lack of social security benefits for the common citizen coupled with favourable factors like structural reforms, young population, high rates of savings and consumption, and waves of digitalisation and financialisation are driving both domestic and global investors to the Indian capital market in pursuit of higher risk-adjusted return.
But with the increasing globalisation and rising volatility, the common investors often fall prey to their personal biases (fear, greed, overconfidence, loss aversion, etc.). This behaviour is at variance with traditional finance which holds that the investors are rational and markets are efficient. The overload of investment tips flowing from television, print, social media, conferences, and investment gurus further adds to...