The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low.
Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.
Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability.
These Four Factors make up Deloitte's HX TrustID TM , a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustID TM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can:
Create better business outcomes by understanding how trust affects human behaviorsMeasure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholdersDesign actionable strategies to improve trust with your customers, workforce, and partnersBuild trust and earn loyalty through every business function from marketing to operations to talent experience
With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology— The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.