If you want to get media attention, you don't need to spend a dime—and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself.
InDIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing staff, if you're just getting started in your PR career, or if you've just been told to "get us on the news," this is the book to read.
Full of hands-on advice scaled to the local level, it draws on the author's more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis.
"Getting your news out there isn't about making friends with...