If you want to sell products, you must understand your market and competition.
For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you!
If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, "Here, take my money!"
Inside, you'll discover how to:
Understand your customers' desires, hopes and dreamsIdentify what stops them from buyingFind solutionsNail down your product value propositionPrototype your ideas and test solutions with customersDesign your customer experience to build lasting relationships...and more!
"Why No One Is Buying Your Product is Sherwette's contribution to those who are on the journey of creating products and services. Her writing style is just like her blog: easy, bite-sized, and digestible. This practical guide will help you create products and services that buck the odds and succeed in the marketplace. " - Roger Dooley, Author of Friction and Brainfluence
"Do you want engaged customers who eagerly await the opportunity to do business with you? Better yet, do you want your customers to send their family and friends your way? In Why No One is Buying Your Product, Sherwette Mansour brilliantly provides straightforward, practical, and memorable tools for ensuring repeat and referral business. This book is for anyone who wants to create a customer-centric culture that produces meteoric business and personal success. Run to the counter or click 'buy now' to access this transformative, refreshing, and much-needed resource." - Joseph Michelli, Ph.D. Certified Customer Experience Consultant, New York Times #1 bestselling author of books like Stronger Through Adversity, The New Gold Standard, and The Starbucks Experience.
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