After creating Friday Night Videos and partnering with Vince McMahon to bring professional wrestling to network TV, he next took over NBC Sports, which helped turn basketball into a global phenomenon and made history as the first broadcaster to host the World Series, the Super Bowl, the NBA Finals, and the Summer Olympics in the same year; it was Ebersol who was responsible for Muhammad Ali lighting the Olympic flame in Atlanta. Then, following a plane crash that took the life of his fourteen-year-old son Teddy and nearly killed him, he determinedly undertook perhaps his greatest career achievement: creating NBC's Sunday Night Football, still the #1 primetime show in America. The Today Show's headline-making hosting changes, the so-called "Late-Night Wars," O.J. Simpson's Bronco chase—Ebersol had a front-row seat to it all.