E-Books →Gbadamosi A Critical Perspectives on Diversity, Marketing 2022
Published by: Emperor2011 on 21-08-2022, 11:54 | 
0
Gbadamosi A Critical Perspectives on Diversity, Marketing 2022 | 15.25 MB
English | 360 Pages
Title: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
Author: Ayantunji Gbadamosi
Year: 2022
Description:
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.
DOWNLOAD:
https://rapidgator.net/file/0b774a7f34bfa7bf2b526ee7f72902c3/Gbadamosi_A._Critical_Perspectives_on_Diversity..Marketing_2022.rar
https://uploadgig.com/file/download/462a48905cE31591/Gbadamosi_A._Critical_Perspectives_on_Diversity..Marketing_2022.rar
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.
DOWNLOAD:
https://rapidgator.net/file/0b774a7f34bfa7bf2b526ee7f72902c3/Gbadamosi_A._Critical_Perspectives_on_Diversity..Marketing_2022.rar
https://uploadgig.com/file/download/462a48905cE31591/Gbadamosi_A._Critical_Perspectives_on_Diversity..Marketing_2022.rar
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