When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprisessimple shapes can communicate a stronger messagethan a complex one, leaving a lasting impression in a viewer's mind.
InPrinciples of Logo Design, noted logo designer George Bokhua shares his process forcreating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detailhow to maximize communicationwith minimal informationto create logos using, simple, monochromatic shapes.
This comprehensive volume includes:
How to apply a strong, simple, and minimal design aesthetic to logo design
Why gridding is important, and understanding the golden ratio and when to use it
How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer.Principles of Logo Designhelpsdesigners at all levels of skill and experienceconceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.