IEEE Consumer Electronics Magazine - May/June 2021
English | True PDF | 120 Pages | 16 MB

IEEE Consumer Electronics Magazine - July-August 2021
English | True PDF | 116 Pages | 16.7 MB

Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments by Margot Racat
English | PDF | 2020 | 125 Pages | ISBN : 3030369218 | 2.9 MB
This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface.

English | 2021 | ISBN: 0170439976 | 474 pages | True PDF | 17.35 MB
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.
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Published 8/2021
Duration: 1h47m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 44.1 kHz, 2ch | Size: 784 MB
Genre: eLearning | Language: English

Marshall S. Shapo, "Experimenting with the Consumer: The Mass Testing of Risky Products on the American Public"
English | ISBN: 0313365288 | 2008 | 304 pages | PDF | 1229 KB
Experimenting With The Consumer exposes the hazards of the mass-market experimentation in which every American consumer and worker is unwittingly tapped for product risk data by manufacturers, scientists, and regulators. Vioxx, Heparin, Avandia, Paxil, fen-phen, estrogens, silicone implants, pacemakers, formaldehyde in FEMA trailers, 60 buckyballs in coatings ... the headlines are increasingly filled with hidden risks coming to light in popular products years after federal agencies approve them for the American public. Shapo shows readers how to get past unreasonable trust or fear and make the best risk-management choices for themselves and their families. He walks them through what questions to ask before consenting to be in a clinical trial; how to evaluate the implied bold-print claims against the small-print disclosures in advertisements for medical products; how to uncover product and environmental risks in their homes, workplaces, supermarkets, and neighborhoods; how to assess and control product risk while maximizing consumer choice and benefit; how to pressure government to tighten consumer protection; and how to seek legal redress.

Exploring the Current Landscape of Consumer Genomics :
Proceedings of a Workshop
English | 2020 | ISBN: 0309673038 | 112 Pages | ePUB | 1.22 MB

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
English | 2021 | ISBN: 3658351497 | 257 Pages | PDF EPUB | 3 MB
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

English | 2020 | ISBN: 1292318104 | 641 pages | True PDF | 66.68 MB
For consumer behaviour courses.
A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.

Consumer Behaviour in Action
By Peter Ling
2015 | ISBN : 0195525604 | English | 706 pages | PDF | 24 MB