Concise Encyclopedia of Advertising By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
2005 | 228 Pages | ISBN: 0789022109 | PDF | 4 MB
At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more!The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Susan McKerihan, "Clear & Concise: Become a better business writer"
English | ISBN: 1863957111 | 2015 | 194 pages | EPUB | 1430 KB
How well do you write?

David G. Hunter PhD MD, Constance E. West MD, "Last-Minute Optics: A Concise Review of Optics, Refraction, and Contact Lenses"
English | 2010 | ISBN: 1556429274 | 144 pages | True PDF | 1.4 MB
The popular optics review manual, Last-Minute Optics: A Concise Review of Optics, Refraction, and Contact Lenses, has been revised and updated into a Second Edition. This unique resource boils down the overwhelming subject matter of clinical optics and refraction, helping the ophthalmologist cover the essentials in a single review manual. The content is based upon the practical experience of two clinically active experts who lecture on ophthalmic optics around the world.

T. F. Hoad, "The Concise Oxford Dictionary of English Etymology"
English | 1993 | pages: 580 | ISBN: 0192830988 | PDF | 51,2 mb
Where did the words bungalow and assassin derive? What did nice mean in the Middle Ages? How were adder, anger, and umpire originally spelled? The answers can be found in this essential companion to any popular dictionary.

English | ASIN: B0BGMN232M | 2022 | 6 hours and 24 minutes | MP3 | M4B | 176 MB
A concise, essential guide to living with bipolar disorder by an internationally known expert. When a diagnosis of bipolar disorder enters your life, you may not be sure where to turn for accurate information about this potentially devastating but treatable illness. Whether you yourself have been diagnosed, or a spouse, parent, child, friend, or employee has developed the illness, the need for information and advice is acute. Presenting the essentials of diagnosis and treatment clearly and succinctly, leading psychiatrist Dr. Francis Mark Mondimore distills everything you need to know about bipolar disorder in this new indispensable guide. In down-to-earth language, Dr. Mondimore explains what bipolar disorder is and how you (or your loved one) can live your best life with the help of medications, therapy, the support of family and friends, and medical care.

English | 2022 | ISBN: 1421444038 | 235 pages | True EPUB | 7.36 MB
A concise, essential guide to living with bipolar disorder by an internationally known expert.
When a diagnosis of bipolar disorder enters your life, you may not be sure where to turn for accurate information about this potentially devastating but treatable illness. Whether you yourself have been diagnosed, or a spouse, parent, child, friend, or employee has developed the illness, the need for information and advice is acute.

English | 2023 | ISBN: 979-8593273680 | 168 pages | True PDF EPUB | 18.79 MB
This textbook has been written for the engineering students. This textbook covers the essentials of solid mechanics with reference to basic load-bearing members—straight bars, thin-walled cylindrical and spherical pressure vessels, circular shafts, beams undergoing simple bending, and columns. It concisely elucidates the corresponding fundamental assumptions, important equations, and their range of validity without formal derivations. Subsequently, this textbook contains several carefully selected examples to illustrate sequence of steps in the analysis of forces, stresses and displacements, or stability. It further deals with combined loading, stress and strain transformations, energy methods, and failure analysis using commonly employed criteria. This textbook is a handy, yet complete, resource for graduate and postgraduate engineering students. It will also be a ready reference for a practicing engineers or graduate students preparing for an interview or a competitive examination.

English | 2022 | ISBN: 3031078152 | 457 pages | True PDF EPUB | 48.25 MB
This essential textbook presents a concise introduction to the fundamental principles of software engineering, together with practical guidance on how to apply the theory in a real-world, industrial environment. The wide-ranging coverage encompasses all areas of software design, management, and quality. Topics and features: presents a broad overview of software engineering, including software lifecycles and phases in software development, and project management for software engineering; examines the areas of requirements engineering, software configuration management, software inspections, software testing, software quality assurance, and process quality; covers topics on software metrics and problem solving, software reliability and dependability, and software design and development, including Agile approaches; explains formal methods, a set of mathematical techniques to specify and derive a program from its specification, introducing the Z specification language; discusses software process improvement, describing the CMMI model, and introduces UML, a visual modelling language for software systems; reviews a range of tools to support various activities in software engineering, and offers advice on the selection and management of a software supplier; describes such innovations in the field of software as distributed systems, service-oriented architecture, software as a service, cloud computing, and embedded systems; includes key learning topics, summaries and review questions in each chapter, together with a useful glossary. This practical and easy-to-follow textbook/reference is ideal for computer science students seeking to learn how to build high quality and reliable software on time and on budget. The text also serves as a self-study primer for software engineers, quality professionals, and software managers.

English | 2023 | ISBN: 1032264659 | 263 pages | True EPUB | 32.61 MB
A Concise Introduction to Robot Programming with ROS2 provides the reader with the concepts and tools necessary to bring a robot to life through programming. It will equip the reader with the skills necessary to undertake projects in ROS2, the new version of ROS. It is not necessary to have previous experience in ROS2 as it will describe its concepts, tools, and methodologies from the beginning. Key Features Uses the two programming languages officially supported in ROS2 (C++, mainly, and Python) Approaches ROS2 from three different but complementary dimensions: the Community, Computation Graph, and the Workspace Includes a complete simulated robot, development and testing strategies, Behavior Trees, and Nav2 description, setup, and use A GitHub repository with code to assist readers It will appeal to motivated engineering students, engineers, and professionals working with robot programming.

English | 2022 | ISBN: 1538161575 | 269 pages | True PDF EPUB | 12.44 MB
Highlighting the key events, ideas, and individuals that have shaped modern Europe, this fresh and lively book provides a concise history of the continent from the Enlightenment to the present. Drawing on the enduring theme of revolution, David S. Mason explores the political, economic, and scientific causes and consequences of revolution; the development of human rights and democracy; and issues of European identity and integration. He deliberately avoids a detailed chronology of every country and time period, instead emphasizing the most crucial events in shaping contemporary Europe. Fourteen focused chapters address such topical issues as the Enlightenment; the French Revolution and Napoleon; the Industrial Revolution; the theories and impact of Marx and Darwin; the revolutions of 1848, 1917, and 1989; the unifications of Germany and Italy; European imperialism; the two world wars; the Cold War; the evolution and expansion of the European Union; and current issues confronting Europe. Any reader who wants to view the broad sweep of European history will find this book an engaging narrative, supplemented with maps, timelines, sidebars, photos, and a glossary.