Teri J. Silvio, Allison Alexy, "Puppets, Gods, and Brands: Theorizing the Age of Animation from Taiwan"
English | 2019 | ISBN: 0824881168, 0824876628 | PDF | pages: 290 | 17.9 mb
The early twenty-first century has seen an explosion of animation. Cartoon characters are everywhere―in cinema, television, and video games and as brand logos. There are new technological objects that seem to have lives of their own―from Facebook algorithms that suggest products for us to buy to robots that respond to human facial expressions. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of media markets. Rather, it points to a paradigm shift. In the last century, performance became a key term in academic and popular discourse: The idea that we construct identities through our gestures and speech proved extremely useful for thinking about many aspects of social life. The present volume proposes an anthropological concept of animation as a contrast and complement to performance: The idea that we construct social others by projecting parts of ourselves out into the world might prove useful for thinking about such topics as climate crisis, corporate branding, and social media. Like performance, animation can serve as a platform for comparisons of different cultures and historical eras.

Technology Brands in the Digital Economy
English | 2023 | ISBN: 1032026863 | 159 Pages | PDF (True) | 3 MB
This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factors of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce global visibility of high-tech brands.

The Future of Luxury Brands
by Annamma Joy
English | 2022 | ISBN: 3110737612 | 312 pages | True PDF EPUB | 96.22 MB

Published 12/2022
Created by Antonis Sam
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 107 Lectures ( 7h 29m ) | Size: 6.77 GB

YouTube For New Personal Brands
Content Source:https://www.skillshare.com/en/classes/YouTube-For-New-Personal-Brands/1774450966?via=search-layout-grid
Genre / Category:Film & MediaFile Size :475MB
There are multiple benefits of having a Youtube Channel, It can really become your main stable of income! There are countless influencers who have built their personal brands on Youtube and now make a killing just because they knew how to fully leverage this platform (and of course had their own knowledge/expertise to display).

Singh J Brands and Consumers A Research Overview 2022 | 5.78 MB
N/A | 129 Pages

Title: Brands and Consumers; A Research Overview
Author: Jaywant Singh
Year: N/A

Greenwash: Big Brands and Carbon Scams By Guy Pearse
2012 | 282 Pages | ISBN: 1863955755 | EPUB | 5 MB
Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. Praise: 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.'-David Suzuki 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.'-Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.'-Clive Hamilton, author of Affluenza and Requiem for a Species

English | ASIN: B0BB8G841V | 2022 | 15 hours and 16 minutes | MP3 | M4B | 419 MB
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Camerapixo Brands Hatch 2019
English | 150 Pages | PDF | 25.71 MB

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 384 MB | Duration: 25m
TikTok is one of the best ways for a business to get DISCOVERED. As an advertiser, it's the best way to get discovered without an audience.