English | 2021 | ISBN: 1538145529, 1538145510 | 249 pages | True PDF EPUB | 71.66 MB
At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research.

English | ASIN: B09324RH33 | 2021 | 8 hours and 2 minutes |MP3|M4B | 221 MB
Discover the fascinating and secretive process of audience testing of Hollywood movies through these first-hand stories from famous filmmakers, studio heads, and stars. Audience-ology takes you to one of the most unknown places in Hollywood - a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made and fortunes are lost. This book is the chronicle of how real people have written and rewritten America's cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics. Audience-ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator's interest in film, offering us a new look at movie history.

English | 2021 | ISBN: 1982186674 | 239 pages | True EPUB | 3.5 MB
Discover the fascinating and secretive process of audience testing of Hollywood movies through these first-hand stories from famous filmmakers, studio heads, and stars.

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 32m | Size: 408.5 MB
Maybe you want to be Instagram-famous, or maybe you'd just like to draw some extra attention to a special sale you're running. Whatever your goals may be, using the right hashtags can help you achieve your goals. This brief course goes over practical techniques to build and retain your audience. To make the best use of hashtags, you need to understand the hashtag algorithm in Instagram and know how many hashtags to use in a post and where to put them. Once you have that figured out, discover how to create your own branded hashtag, how to pick the best hashtags to attract your audience, how to know if your hashtags are working, and more. As a bonus, learn how following and interacting with hashtags can help you gain new followers and keep them more engaged.

An Audience of One - Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
epub | 4.14 MB | English | Isbn:‎ B093Y72P5C | Author: Jamie Turner | Year: 2021

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Intermediate | Genre: eLearning | Language: English + srt | Duration: 1h 3m | Size: 142.2 MB
If you work in digital marketing, knowing your audience-and how effectively you're reaching them-is vital to your success. With Google Analytics, you have a powerful tool to segment users and leverage that data to take insightful actions. In this course, Samantha Barnes shows you how to build audiences, funnels, user paths, segments, and data integrations with Google Analytics. Samantha goes hands-on with the tools, discussing topics like user-based data, how to customize that data in advanced segments, and how to take the advanced reporting explorations to another level by building Google Analytics audiences. As Samantha shows, once you know your audience, you can more effectively target high-value customers, deliver ads at the right time, and discover trends that lead to successful conversions.

SkillShare - How To Start Editing Your YouTube Videos To Attract A Wider Audience Using Adobe Premiere Pro-IWL
English | Size: 469.35 MB
Category: Editing

English | 2021 | ISBN: 0367676265 | 419 pages | pdf | 21.8 MB
Early modern audiences, readerships, and viewerships were not homogenous. Differences in status, education, language, wealth, and experience (to name only a few variables) could influence how a group of people, or a particular person, received and made sense of sermons, public proclamations, dramatic and musical performances, images, objects, and spaces. The ways in which each of these were framed and executed could have a serious impact on their relevance and effectiveness. The chapters in this volume explore the ways in which authors, poets, artists, preachers, theologians, playwrights, and performers took account of and encoded pluriform potential audiences, readers, and viewers in their works, and how these varied parties encountered and responded to these works. The contributors here investigate these complex interactions through a variety of critical and methodological lenses.
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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 35m 13s | Size: 422.8 MB
Working remotely can offer a plethora of benefits, but it's important to preserve the authenticity that's often easier to build and maintain in person. In this course, instructor Cassandra Worthy shows you the three components of authentic virtual communication: energy, connection, and content. Cassandra begins with energy, offering advice on how you can understand energy and avoid energetic burnout. Next, she covers how you can create authentic connections by connecting authentically with yourself, your virtual audience, and your environment. Cassandra concludes by explaining how you can structure high-impact content and make your content engaging.

Zoe Sherman, "Modern Advertising and the Market for Audience Attention: The US Advertising Industry's Turn-of-the-Twentieth-Century Transition"
English | ISBN: 1138201545 | 2019 | 186 pages | PDF | 1270 KB
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.