English | 2020 | ISBN: 9811220344 | 573 pages | True PDF | 5.31 MB
The book is intended as an invitation to the topic of relations on a rather general basis. It fills the gap between the basic knowledge offered in countless introductory papers and books (usually comprising orders and equivalences) and the highly specialized monographs on mainly relation algebras, many-valued (fuzzy) relations, or graphs. This is done not only by presenting theoretical results but also by giving hints to some of the many interesting application areas (also including their respective theoretical basics).

English | 2020 | ISBN: 1292308729 | 971 pages | True PDF | 14.74 MB
Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing New to this edition: Significantly updated with new content, particularly on topics that have gained increased importance in today s world, such as social media, research ethics and privacy New and updated case studies that reflect the latest research thinking from leading brands like Facebook, Netflix and Apple A major focus on research issues and methods, which includes the impact of new technologies, the growth of insight and the evolving role of research ethics, for example, through considering the effect of GDPR on marketing research

English | 2022 | ISBN: 0128184655| 1146 pages | True pdf, epub | 905.5 MB
General Aviation Aircraft Design, Second Edition, continues to be the engineer's best source for answers to realistic aircraft design questions. The book has been expanded to provide design guidance for additional classes of aircraft, including seaplanes, biplanes, UAS, high-speed business jets, and electric airplanes. In addition to conventional powerplants, design guidance for battery systems, electric motors, and complete electric powertrains is offered. The second edition contains new chapters:

English | 2020 | ISBN: 1352007916 | 315 pages | True PDF | 3.45 MB
Using fascinating examples from a range of disciplines, this textbook provides social science, philosophy and economics students with an engaging introduction to the tools they need to understand and predict strategic interactions. Beginning with an introduction to the most famous games, the book uses clear, jargon-free language and accessible maths as it guides the reader through whole games with full, worked-through examples. End-of-chapter exercises help to consolidate understanding along the way. With an applied approach that draws upon real-life case-studies, this book highlights the insights that game theory can offer each situation. It is an ideal textbook for students approaching game theory from various fields across the social sciences, and for curious general readers who are looking for a thorough introduction to this intriguing subject.

English | 2021 | ISBN: 1259922391 | 608 pages | True EPUB | 3.07 MB
Applied Sport Psychology , Eighth Edition, presents to the reader sport psychological theories, strategies, and techniques used by coaches and sport psychologists to cultivate peak performance and personal growth. Williams and Krane bridge the gap between research and practice by using examples, exercises, case studies, and anecdotes - helping students to think more critically and to apply their knowledge to real-world situations. This Eighth Edition includes a new chapter on mindfulness in sport and updates that reflect the latest statistics and research from the field.Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. Access to your instructors homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

English | 2021 | ISBN: 1647920116 , 978-1647920111 | 353 pages | True PDF EPUB | 5 MB
Applied Ethics: An Impartial Introductionprepares readers to evaluate selected classical and contemporary problems in applied ethics in a way that does justice to their complexity without sacrificing clarity or fairness of representation. Its balanced exposition and analysis, enhanced by helpful pedagogical features, make it an ideal book for introducing the ethics of real-life problems including abortion, animal rights, disability, the environment, poverty, and punishment.

English | 2022 | ISBN: 1032119489 , 978-3540739197 | 416 pages | True EPUB | 6.56 MB
Thoroughly updated throughout, this second edition will continue to be about the practicable methods of statistical applications for engineers, and as well for scientists and those in business. It remains a what-I-wish-I-had-known-when-starting-my-career compilation of techniques.

English | 2021 | ISBN: 1352012022 , 978-1352012026 | 555 pages | True PDF | 10.54 MB
This trusted textbook returns in its 4th edition with even more exercises to help consolidate understanding - and a companion website featuring additional materials, including a solutions manual for instructors. Offering a unique blend of theory and practical application, it provides ideal preparation for doing applied econometric work as it takes students from a basic level up to an advanced understanding in an intuitive, step-by-step fashion. Clear presentation of economic tests and methods of estimation is paired with practical guidance on using several types of software packages. Using real world data throughout, the authors place emphasis upon the interpretation of results, and the conclusions to be drawn from them in econometric work.

English | 2021 | ISBN: 1032151242 | 222 pages | pdf | 13.95 MB
The intent of this book is to provide a detailed and specific set of guidelines for both aquapreneurs and researchers related to the application of Biofloc Technology in aquaculture. This book discusses key issues related to both adoption and practices for aquaculture businesses, how to monitor and assess quality and quantity of biofloc, and how to manage the microbial composition and sludge reduction risk in the fish and shrimp culture. The book works through the specific application of disease management and feed management tools for aquaculture from the perspective of this technology. Particular attention is paid on comparing the prototypes of floc development and evaluation on its efficacy in aquaculture.

English | 2021 | ISBN: 1119054583 | 123 pages | True PDF EPUB | 102.53 MB
Applied Anatomy for Clinical Procedures at a Glanceis a concise resource combining high-quality images and step-by-step instructions to provide expert guidance on the major core training pathways in medicine, surgery and anaesthesia. Written by an experienced team of Foundation Training programme directors and clinical skills examiners, this unique revision and learning guide aligns with training pathways rather than anatomical area to support Foundation doctors and core trainees master these vital clinical procedures.