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E-BooksGlobally–Minded Marketing A Cultural Approach to Building Iconic Brands



Globally–Minded Marketing A Cultural Approach to Building Iconic Brands
Free Download Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands by Carlos J. Torelli , Maria A. Rodas
English | PDF EPUB (True) | 2024 | 199 Pages | ISBN : 3031508114 | 7.6 MB
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets.



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E-BooksThinking Globally, Composing Locally Rethinking Online Writing in the Age of the Global Internet



Thinking Globally, Composing Locally Rethinking Online Writing in the Age of the Global Internet
Rich Rice, Kirk St.Amant, "Thinking Globally, Composing Locally: Rethinking Online Writing in the Age of the Global Internet"
English | 2018 | pages: 379 | ISBN: 1607326639 | PDF | 2,7 mb
Thinking Globally, Composing Locallyexplores how writing and its pedagogy should adapt to the ever-expanding environment of international online communication. Communication to a global audience presents a number of new challenges; writers seeking to connect with individuals from many different cultures must rethink their concept of audience. They must also prepare to address friction that may arise from cross-cultural rhetorical situations, variation in available technology and in access between interlocutors, and disparate legal environments.



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E-BooksThink Locally, Act Globally



Think Locally, Act Globally
Think Locally, Act Globally: Polish Farmers in the Global Era of Sustainability and Resilience
English | 2022 | ISBN: 8323349495 | 712 Pages | PDF | 28 MB
The monograph should be seen as an attempt to present changes affecting the category of family farm owners in Poland over the last 70 years, since the end of World War II. These changes brought significant social transformations, including the dismantling of the landowner class (who had large agricultural farms in their possession), moving the state border westward and changing the multiethnic Polish society into one close to ethnic homogeneity.



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E-BooksLeading Remotely Achieving Success in a Globally Connected World





Leading Remotely Achieving Success in a Globally Connected World
English | 2021 | ISBN: 1472991192 | 209 pages | True PDF | 10.76 MB
"Rich and impactful" - Ideas for Leaders
More than ever before, business leaders are responsible for teams spread across regions, countries, and the entire globe. As a result of the pandemic, they've also been increasingly challenged by managing employees working from home. Leading a remote team is a unique challenge, and many leaders struggle by relying upon the skills and approaches that served them well when leading immediate, onsite teams.



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E-BooksNegotiating Globally - How to Negotiate Deals, Resolve Disputes, and Make Decision...




Negotiating Globally - How to Negotiate Deals, Resolve Disputes, and Make Decision...


Negotiating Globally - How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries []
epub | 1.45 MB | English | Isbn:‎ B00H7JE3BY | Author: Jeanne M. Brett | Year: 2014





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E-BooksNegotiating Globally How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries





Negotiating Globally How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries
Jeanne M. Brett, "Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries"
English | 2014 | ISBN: 1118602617 | 320 pages | EPUB | 1.4 MB
A framework for anticipating and managing cultural differences at the negotiating table



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