E-Books → Marketing und Business Development in Kanzleien, 5. Auflage

Published by: voska89 on 29-12-2023, 08:07 | 0

Free Download Marketing und Business Development in Kanzleien
Deutsch | 2023 | ISBN: 3658419903 | 286 Seiten | PDF (True) | 7 MB
Marketing, Business Development und Public Relations sind unerlässlicher Bestandteil der Unternehmensführung in Wirtschaftskanzleien. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien viele innovative Wege um im Wettbewerb um Marktposition, Mandanten und Personal zu bestehen. Dieses Handbuch greift die für Wirtschaftskanzleien aktuell wichtigsten Marketing- und Geschäftsentwicklungsthemen auf und bietet sehr praxisnahes Fachwissen für die Branchen. Die Autoren sind erfahrene Experten des Kanzleimarketings und Kenner der Branche.

E-Books → How Digital Intelligence Drives Business Growth

Published by: voska89 on 29-12-2023, 06:29 | 0

Free Download How Digital Intelligence Drives Business Growth
English | 2023 | ISBN: 9819942985 | 660 Pages | PDF EPUB (True) | 124 MB
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

E-Books → Geopolitics and Business Relevance and Resonance

Published by: voska89 on 29-12-2023, 05:56 | 0

Free Download Geopolitics and Business: Relevance and Resonance
English | 2023 | ISBN: 3031453247 | 593 Pages | PDF EPUB (True) | 3 MB
This book sheds light on the intricate relationship between geopolitics and business and the essential interdependence between corporations and geopolitics. Despite apparent animosity, practical solutions and theories proposed by geopolitics find resonance within the business world, and vice versa. Concepts like critical theory, disruption, hegemony, strategic rivalry, and cost-effectiveness hold common ground in both realms, even though they have historically been disregarded.

E-Books → Enterprise Architecture (Business)

Published by: voska89 on 29-12-2023, 05:07 | 0

Free Download Enterprise Architecture (Business)
by Trelawny Publishing, Sharifa McFarlane
English | 22 Nov. 2023 | ISBN: N/A | ASIN: B0CNWR2C7Z | 69 Pages | PNG | 6 MB

E-Books → Energy Consumption (Business)

Published by: voska89 on 29-12-2023, 05:03 | 0

Free Download Energy Consumption (Business)
by Trelawny Publishing, Sharifa McFarlane
English | 21 Nov. 2023 | ISBN: N/A | ASIN: B0CNSM81WY | 66 Pages | PNG | 6 MB

E-Books → Diversity A Key Idea for Business and Society

Published by: voska89 on 29-12-2023, 04:45 | 0

Free Download Diversity: A Key Idea for Business and Society
English | 2024 | ISBN: 0367424266 | 156 Pages | EPUB | 0.5 MB
Diversity: A Key Idea for Business and Society introduces an idea that proliferates business and society, having been incorporated into mainstream theory and practice. Beyond this multidisciplinary setting, how diversity is defined, framed, managed and regulated is also exposed to considerable social, economic, political and ideological interpretation and manipulation. This volume explores definitions of diversity, its various manifestations and interdisciplinary influences that shape how diversity is researched. The text turns to workforce diversity as a particular case of diversity and explores antecedents, correlates and consequences of workforce diversity.

E-Books → Digital Business Models

Published by: voska89 on 29-12-2023, 04:37 | 0

E-Books → Der Einsatz von Chatbots in Business–to–Business–Märkten

Published by: voska89 on 29-12-2023, 04:29 | 0

Free Download Der Einsatz von Chatbots in Business-to-Business-Märkten: Eine empirische Analyse der Nutzerakzeptanz
Deutsch | 2023 | ISBN: 3658432292 | 145 Seiten | PDF (True) | 1.35 MB
Die Digitalisierung nimmt maßgeblichen Einfluss auf die Wettbewerbsfähigkeit von Unternehmen und bietet gleichermaßen neue Möglichkeiten, mit Kunden in Kontakt zu treten. Künstliche Intelligenzen, wie z. B. Chatbots, sind heute allgegenwärtig und nehmen sowohl auf unser Arbeits- als auch auf unser privates Umfeld Einfluss. Während Chatbots im B2C-Bereich bereits vielfältig genutzt werden, steht der Einsatz von Chatbots im B2B-Sektor noch in den Anfängen und fand in bisherigen Studien kaum Beachtung. Das vorliegende Buch setzt an dieser Stelle an und untersucht auf Basis des Technologie-Akzeptanzmodells nach Davis, welche Determinanten Einfluss auf die Akzeptanz von Chatbots in der externen Kommunikation nehmen. Ziel ist es, die einzelnen Determinanten der Akzeptanz zu verstehen, um eine nachhaltige und erfolgreiche Nutzung sicherzustellen und somit die Wettbewerbsfähigkeit von Unternehmen zu gewährleisten.

E-Books → Dark Work The Business of Slavery in Rhode Island

Published by: voska89 on 29-12-2023, 04:13 | 0

Free Download Christy Clark-Pujara, "Dark Work: The Business of Slavery in Rhode Island"
English | 2018 | pages: 224 | ISBN: 1479855634, 1479870420 | PDF | 2,9 mb
Tells the story of one state in particular whose role in the slave trade was outsized: Rhode Island

E-Books → Cybersecurity Essentials for Business Leadership

Published by: voska89 on 29-12-2023, 04:06 | 0

Free Download Cybersecurity Essentials for Business Leadership
by Zachery Craft
English | 11 Oct. 2023 | ISBN: 8863985499 | ASIN: B0CKXZR1LC | 100 Pages | PNG | 19 MB